Who we are: APJ Capital is a USA certified, international private equity M&A investment banking firm, with offices in San Francisco – USA, Amman – JORDAN and in Sandton – SOUTH AFRICA.


APJ Capital Group of Companies is a global private equity investment banking and with experience in multiple industries and across several continents.

We base our operating philosophy – our mission – on placing the highest value on our customers, the communities where we work, on upholding the highest ethical and professional standards, on doing everything we can to exceed the expectation of our customers.

Working with our clients, we seek to bring ideas, people and capital together to create disruptive change that enhances people’s lives and generates substantial returns for investors.



APJ Capital Group relentlessly pursues excellence by focusing on the four key economic drivers of its business: 

Quality investments, Suppliers, Clients and Operational Excellence. By focusing on the solutions for our customers and not the problems, we overcome business hurdles.




Our mission is to deliver global investment banking and international procurement solutions for growing companies globally. We get excited about companies that create new things, develop new markets and venture where others have previously not travelled. These are the innovators, the game changers that transform markets and teach us new ways to interact with the world around us.


APJ Capital multifaceted international exposure utilizes its experience to create a distinctive value for our customers, our suppliers and stakeholders. By tapping the successful outcome of completed projects in different industries, combined with proven financial modeling programs, we are quickly able to ascertain a viable financial and management strategy for our clients. 


“Getting quality results is not a short-term, instant way to improve competitiveness in a global market; implementing total quality management requires hands-on, continuous leadership” 

– Armand Feigenbaum